New York - Market research companies from the United States, Millward Brown, put 10 brands of cars in the list of the most valuable vehicle of 2012. This assessment is based on innovation, marketing and the ability of each brand to sell the excess to its competitors.
In the list of BrandZ Top 100 Most Valuable Global Brands, released Tuesday, May 22, 2012, BMW became the most valuable brand with a value of U.S. $ 24.6 billion. German manufacturer Toyota is beating the financial setback after the earthquake and tsunami hit Japan as well as floods in Thailand in 2011.
Director of Millward Brown, Peter Walshe assess BMW is able to communicate what are the strengths of their products to consumers. The car that was launched by the top rated today.
Want to know what brand topped the list of the most valuable car in 2012? Here's the data.
A. BMW with a brand value of US$ 24.6 billion
2. Toyota's brand value of US$ 21.8 billion
3. Mercedes with a brand value of US$ 16.1 billion
4. Honda with a brand value of US$ 12.7 billion
5. Nissan brand value of US$ 9.9 billion
6. Volkswagen with a brand value of US$ 8.5 billion
7. Ford with a brand value of US$ 7 billion
8. Audi with a brand value of US$ 4.7 billion
9. Hyundai brand value of US$ 3.6 billion
10. Lexus brand value of US$ 3.4 billion
source : tempo.co
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